Insights · The Journal

Notes from the studio floor.

Short essays on fashion, culture, AI, and the discipline of building ventures that last.

Latest

Recent dispatches.

Most generative AI tools sold to designers are toys. The atelier needs a workflow — and that requires treating couture as an operating system.

Cities deserve software that reflects them. Listings aggregators don't. Here's the thesis behind building Phoenix as an editorial product.

When the read is good, the click takes care of itself. A short note on building media properties that compound revenue.

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